The new design for the menu page focuses on an improved layout that better showcases information hierarchy. As a result, decreased mental and physical interaction cost is achieved through the implementation of a side menu navigation bar; providing ease of navigation, key restaurant/delivery information; that supports decision making, and a more condense layout to display the menu items.
The new menu items layout made the biggest impact for visual and user experience. The design displays a minimum of 6 cards, which is 3 more menu items compared to the current web design. Thus, it overcomes the concern from Hick’s Law, time it takes to make a decision increases the number and complexity, as customers can now scan the page view many items at once. Secondly, being able to view more menu items will also decrease the time it takes for people to choose/add items to their basket, satisfying Fitt’s Law as it decreases number of actions required to complete a task.
Lastly, the pop-up was designed to minimize interaction cost and for customers to easily customize and add item to their basket. Improving the information hierarchy and redesigning the interaction elements to input customary choices, ultimately creates a more frictionless experience in navigating through the pop-up.
Working under a time constraint
Oftentimes I found myself having to navigate through ambiguity given that my manager was in a non-technical role and could only provide requirements for the project. Although the deliverables were a little difficult to navigate at first, I learned to get creative with my problem solving skills and meeting others within the team who provided great guidance.
Making simple changes that drive business conversions
Coming from a business background, I was able to develop a strong understanding of the problem from a business perspective. I understood the impact of my designs and the underlying bottlenecks the organization faced as a result of the problem.
Getting creative with research given the lack of knowledge
A large organization comes with layers of management and cross-functional collaboration. The data, trust and privacy project involves many c-suite level (VPs), directors and product teams to be involved. As a part of my role, I needed to ensure my designs satisfied organization and client goals.
Dive deeper into preliminary research: Gain more accurate result to ensure good information hierarchy e.g. conduct card sorting exercise
Conduct user testing and iterate: Test newly implemented design changes to ensure it accurately targets pain points then iterate frames to achieve a more seamless ordering experience
Use business metrics to test the success of the new designs: Test the rate of which customers add items to their basket and analyze to see if there are improvements
