As a self-taught designer, I'm always finding ways to challenge my artistic capabilities. From designing marketing material for Product Buds to managing branding as a Creative Director for Queen's Conference on Business and Technology. Through these roles, I am able to explore and creatively express my artistic vision.
As the creative director, I explored different patterns and textures for the graphic to establish the theme for the year. Innovation and adaptation represented by the free flowing blobs and wavy lines. Beyond the role of establishing the theme/branding I was also in charge of designing all the promotional and marketing material for the Instagram account. We gained over 600+ followers over the span of 4 months. With consistent posting and making over 70+ graphics, we increased social media engagement by 200%.
As the creative director, I explored different patterns and textures for the graphic to establish the theme for the year. Innovation and adaptation represented by the free flowing blobs and wavy lines. Beyond the role of establishing the theme/branding I was also in charge of designing all the promotional and marketing material for the Instagram account. We gained over 600+ followers over the span of 4 months. With consistent posting and making over 70+ graphics, we increased social media engagement by 200%.
QUBirdhunter is an online service platform that displays grade distributions for 1000+ Queen’s University courses with over 100,000 views annually. As the Product Designer for QUBirdhunter, I rebranded the website, refined the user experience and user interface of the platform. We wanted to increase accessibility and design a simpler experience for students to easily find the course and details they need for course selection. Our goal is to help students achieve academic success by finding best fit courses to complete their undergrad!
